From March 30th – April 1st 2025, Europe’s leading b2b mountain travel trade event, ISTM, returns to Italy for the first time since 2017 in Cortina.

28th March 2024

ISTM Alta Badia will bring together buyers and suppliers from the mountain travel industry for the 12th annual b2b event in the village of Corvara, whilst hosted buyers will have the opportunity to sample the hospitality and product from the surrounding villages and wider region.

Discussing the host destination, Event Director, Luke Boulton said, ‘Alta Badia as a destination is blessed with a rich Ladin culture and history to share with visitors, along with a world class ski network that connects the regions beautiful villages and offers access to Dolomiti Superski, the largest ski area in the world. We are excited to bring ISTM to this region and specifically to work with the people who represent it.’

Created in 1974, the Dolomiti Superski area is spread over an area of about 3,000 km² in the North-East of Italy, and includes most of the winter ski slopes of the Dolomites and comprises 12 ski resorts and a total of 1,200 km of slopes. Today, the area is also a blooming destination for those looking for an inspiring summer mountain adventure.

Director of Alta Badia Brand, Roberto Huber added, ‘Alta Badia wants to be the destination that offers the highest intensity of finest indulgent moments in the mountains; being a pioneer is part of our profile. The aim for the coming years is to become increasingly international, welcoming guests from all over the world to discover the excellence of our region.’

Looking at the bigger picture, the region is part of the larger South Tyrol province and as a partner for ISTM 2025, IDM South Tyrol are very clear on their mission for the future. They stand as a centre for innovation and sustainability in the economic development of the destination.

Boulton concluded ‘Together with strong partners, the wonderful local hotels and with a warm welcome from people behind those properties, we at ISTM, look forward to welcoming the industry to Alta Badia at ISTM 2025 ’

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ISTM Events

ISTM Events are based in Stockholm, Sweden and are part of Provisa Sverige AB. They work to facilitate b2b relationships within the travel industry. Their focus is on the ski sector along with broader mountain travel and activities outside of the winter season. Further information can be found at www.istm.co.uk

Contacts:

ISTM : Event Director
Luke Boulton
+46 70 246 89 84 / luke.boulton@istm.co.uk

ISTM : Event & Buyer Manager
Paulina Lund
+46 70 525 24 12 / paulina.lund@provisa.se


Alta Badia Brand : PR & Sales
Stefanie Irsara
+39 340 8738833 / stefanie.irsara@altabadia.org